A Plant-Forward Environmental Movement
Each year, there’s a little less wilderness on the trail, there is less birdsong, fewer flaps of butterfly wings, fewer wildflowers on the trail edge and insects amongst them. The landscape is changing, we're amidst biodiversity collapse and we’re running through what’s disappearing.
The narrative around trail running and outdoor pursuits has been dominated by products and brands, with virtually nothing about the actual wild places we move through or the issues biodiversity and the environment are facing, we want to change that.
Our mission is to launch a new environmental project every few months that are actionable, with each one showing that we can ask less of the planet than current options in trail running whilst making trail running more accessible.
Join the CIRCLE - our community space where we share knowledge, learn about nature, and collaborate on the projects that make a difference.
